MAGAZINE SALES CONTACT INFORMATION

2011 Media Kit
2011 Media Kit
2011 Editorial Calendar

2012 Media Kit
2012 Media Kit
2012 Editorial Calendar
June 2011 BPA Statement
2010 Insertion Order
Fluid Power Handbook & Directory Usage Survey

2010 Media Kit
2010 Editorial Calendar/Media Planner
2010 Insertion Order
BPA Statement

For mechanical specifications and related information, please visit www.pentondigitalads.com

For advertising rates, please contact your local representative, listed below.

*** WE ARE A MAGAZINE, NOT A DISTRIBUTOR; WE DO NOT SELL COMPONENTS ***

Publisher and National Accounts
Michael Ference, publisher
Phone: 216-931-9352, Fax: 216-696-1819
Email: michael.ference@penton.com

Regional Accounts
Dennis Jensen, regional manager
Phone: 952-368-0018, Fax: 913-514-6627
Email: dennis.jensen@penton.com

List Rental Merrit Direct
Marie Briganti
Phone: 877-796-6947
Email: mbriganti@meritdirect.com

Italy
Cesare Casiraghi, Pubblicita su riviste estere
Phone: 39-31-261407, Fax: 39-31-261380
Email: cesare@casiragi.info

Belguim, Luxemburg, Netherlands
Rodric Leerling, Huson International Media
Phone: +31-229-841882, mobile +31-683-232625
Email:rodric.leerling@husonmedia.com

Germany, Austria, Switzerland
Christian Holscher, Huson International Media
Phone: 49 (0)89-95002778 , Mobile: +49 (0) 151-20155885
Email: christian.hoelscher@husonmedia.com

United Kingdom, Scandinavia, France, Spain, Portugal
Stuart Payne, Huson International Media
Phone: +44-1932-564999,
Email:stuart.payne@husonmedia.com

Japan
Yoshinori Ikeda, Pacific Business, Inc.
Phone: 81-3-3661-6138, Fax: 81-3-3661-6139
Email: pbi2010@gol.com

Korea
Young Sang Jo, BISCOM
Phone: 82-2-739-7840-2, Fax: 82-2-732-3662
Email: biscom@unitel.co.kr

EDITORIAL CALENDAR

55th Annual Designer's Guide
Manufacturers’ Index
Expanded Ideas & Applications
Preview of National Conference on Fluid Power

Bonus Distribution - The Work Truck Show - Indianapolis, March 8-10

February 2011

IFP & ConExpo 2011 Preview - Event Summary, Product Showcase, Exhibitor List, Floor Plan
Automate with Air - Benefits of Clean, Dry Air
Quarterly MRO Coverage

Bonus Distribution - IFPE & ConExpo 2011 - Las Vegas, March 22-26

March 2011

Industry Focus - Mobile Equipment
Industrial Equipment - Food & Beverage
Hannover Fair Preview
Supplier Centeral - Seals

Bonus Distribution - Hannover Fair - Hannover, Germany, April 4-8

April 2011

Industry Focus: Marine and Offshore, OTC Preview
Waste Management & Recyling Equipment
Automate with Air - Specifying FRLs
Controls & Sensors

Bonus Distribution - OTC 2011 - Houston, May 2-5 and Waste Expo - Dallas, May 9-12

May 2011

June 2011

July 2011

More Efficient Mobile Hydraulics
Automation with Air Valves
Hydraulic Connectors & Conductors
Specifying Custom Cylinders

Media Mart - Mid-year Edition

August 2011

September 2011

Fluid Power in Rail, Truck & Bus
Packaging & PackExpo Preview
Hydraulic Filtration Boosts Reliability
Utility Equipment & ICUEE Preivew

Bonus Distribution - PackExpo 2011 - Las Vegas, Sept. 26-28

October 2011

Hydraulics in Alternative Energy
Industrial Equipment - Material Handling/Robotics
The Latest in Hydraulic Pumps
Reservoirs & Accessories

November 2011

Industry Focus: Mobile Equipment
Industrial Equipment - Vacuum Technology
Supplier Central - Rod & Tubing
Quarterly MRO Section

December 2011

Industry Focus: Aerospace & Defense
Medical Marvels with Pneumatics
Controls & Sensors
Industrial Equipment - Metalworking Machinery

Media Mart - Year-end Edition

SUBMIT AN ARTICLE TO H&P

Hydraulics & Pneumatics is the leading international technical magazine of fluid power. Its articles describe many different designs and advances in fluid power technology, through both technology articles and application stories. They emphasize new ideas to assist the engineering designer who builds fluid-powered machines and the plant engineer who maintains them.

Here is how to include your ideas in our feature editorial pages, how to work with the editors, and how to explain your design application or basic technological achievement in writing. Click here for a downloadable, printable PDF or scroll to read below:

Why should you write technical articles?

Technical articles in leading magazines are an excellent way to publicize your personal engineering expertise. Publishing an article is a rewarding experience; you not only receive editorial payment, but you also contribute to the international body of knowledge and literature.

What makes a good article?

BASIC TECHNOLOGY articles deal with topics such as the results of basic research; formulation of design aids, computer programs; or with analyses, such as how to select a major component: a compressor or a hydraulic fluid motor, for example. These articles often describe background, tell how to save time, improve accuracy, simplify design procedures, or describe new techniques in the state of the art.

APPLICATION articles tell about machines that are powered with fluid power. They provide solutions to specific fluid power. They provide solutions to fluid power design problems: speed or force control, synchronization, efficiency, maintenance. These articles may deal with any type of pneumatic or hydraulic design: circuits, controls, components, installation, maintenance. This equipment is used wherever fluid power does the job better, in any application from Animation to Zeppelin.

How should an article be written?

The language of Hydraulics & Pneumatics avoids the "scholarly" in favor of a clear and straightforward presentation. As a matter of policy, we avoid the masculine pronoun when generalizing, using plural rather than single constructions (they rather than he or he/she) or the second person when the problem arises. We do not use the term "man" as a collective term, with preference going to "people," "users," or "operators."

Articles should be organized in the following fashion:

1. Title, catchy;
2. Subheading, elaborating on title or explaining subject;
3. Byline, without honorifics;
4. Author data, one line explaining who the author is;
5. Introduction of 50-75 words which puts the article in context or explain its significance to the reader;
6. Body of the article, which should be organized into major topics and sub-topics; major topics will be preceded by a major heading, sub-topics by a sub-heading, with no limit to the number of paragraphs within a topic section. Any overly marketing-oriented information will be removed before publication; and
7. Summary/conclusion, one paragraph.

The outlines show what to discuss. You can use them to prepare your draft and select illustrations, schematics. But they are only guides; perhaps not all points apply to your article.

Suggested outline for BASIC TECHNOLOGY articles:

2. Factors which bear on the problem

3. Problem solution

4. Supporting data

5. Illustrations and drawings

Suggested outline for APPLICATION articles:

2. Hydraulic and/or pneumatic requirements

3. Fluid power design

4. Design procedures

5. Illustrations

Who reads your article?

Our reader is, like you, the engineer who must design a circuit or system, the manager who must decide how and where to use fluid power, the production specialist or maintenance supervisor who must get maximum efficiency from fluid-powered equipment. They are interested in industrial, mobile, aerospace, or marine, or other equipment.

How should your article be submitted?

Manuscripts should be sent via email ( hp@penton.com), or on CDs via regular mail. We use a Macintosh computer system. The preferred format for digital submissions of articles is Microsoft Word.

Length typically is 1500-2000 words; hi-resolution (300 dpi) photographs are preferred; drawings should be in any form: prints, pencil sketches, manual sheets - just so they are understandable.

We plan our editorial calendar up to 18 months in advance, and in the interest of balance, may not be able to accommodate all topics. If we agree that a topic is timely and appropriate, we'll tell you about our deadlines and ask you to submit a short outline of the article you'd like to write. We'll also stress the need to follow our guidelines.

We'll work with you to meet deadlines, help with editing and acquisition of illustrations, in an attempt to publish your article as scheduled After your article is edited for publication, it is returned for your technical review; your comments or changes are incorporated into the article before publication. We must reserve the right to change schedules if circumstances require it.

TIPS ON SUBMITTING PRESS RELEASES

Details can make all the difference between a clear, concise press release and one that confuses the reader. Click here for a downloadable, printable PDF or scroll to read a few suggestions from the editors on how to maximize your chances for coverage in HYDRAULICS & PNEUMATICS' Products department:

What can this product do for the design (or fluid power) engineer?

Please be specific about your product's features and benefits. Avoid terms like "best," "new," "high-tech,"and "fastest." Instead, focus on quantifiable specifics. Please include pressures, speeds, and other pertinent measurements. Give us some suggested applications. We're not so concerned about what year your company was founded or if you have received ISO 9000 status. The Products section focuses on the products or services offered, not company details.

Include the basics.

Make sure your company name, address, a telephone number for customer inquiries (as well as one for editorial contact), and your Website address appear on each release. Please date each press release.

Good artwork helps.

Please note that electronic images should be 300 dpi and at least 3x5 in. Color images are always preferred, and we can most easily work with TIF, EPS, JPG files. Do not embed images in a Word document. In general, images pulled from a website will be small and low-resolution, and not suited for use in a magazine. We can also scan in prints or slides, should you prefer to mail those to us.

Be realistic.

We get many press releases each week. We do not track them, so kindly do not call and ask if we received a particular press release (or when we plan on running it). We examine all items and publish ones that we feel are appropriate to our readership. Please realize that there can be a several week lead time (or more), depending on the volume of releases we have in our backlog.

Send your Product press releases to:

The same address may be used for Literature releases, general news releases, calendar items, and feature article suggestions.